Packaging

This unique product wrap is designed to help in the shop-ability of the Carbon Express crossbow line. This bold design and strong brand presence makes an impact and attracts potential consumers to the crossbow section in a crowded retail environment. This custom product wrap is die-cut to fit the profile of the each crossbow. Informational graphics and copy on the front and back of each wrap aids consumers in their purchase decision and helps retail sales representatives merchandise and sell product. We designed and engineered this unique product wrap with graphics designed to differentiate the Carbon Express brand from other crossbow manufacturers. This wrap is designed to be easily removed for product trial and demonstration. We designed this custom product wrap with bright and engaging graphics to attract customers and help differentiate specific models from each other. The specific product specifications are highlighted on the back of the custom wrap. The design of this custom product wrap helps merchandise this product on the shelf and delineates specific model attributes. The design utilizes strong brand imagery and brings a brand attitude that is consistent with the brand's core values. We concepted the re-design of packaging for the Grandessa pasta line, a private label brand of Aldi Grocery Stores. Their existing packaging was cold and institutional-looking. All of these concepts for the new look incorporates the old-world charm of Italy with a twist of contemporary styling. The simple window was added to help differentiate between the various pasta shapes on the shelf. We developed the identity for the re-branding of House of Wheels, a custom wheel and accessory retailer. Developing a bold and seductive brand image is the key to success for this high-end market retailer. This series of of car care product packaging is sold online to compliment the House of Wheels line of products. Kraft was looking to position their new barbecue sauce between the original sauce and their premium sauces. We designed the brand logo and label to mimic the taste of this new, spicy, and bold-flavored sauce.