We designed this mini-catalog for the launch of this new and innovative automatic rifle— The B.E.A.R. The catalog design incorporates the brand color palette to highlight the product. This tactical rifle is featured across the entire spread for easy identification of unique product details. To celebrate the holiday season, this catalog highlights a selection of quality gifts that are offered online at 1-800 Baskets. The montage imagery of delectable goodies waters-the-mouth for great holiday giving. The bold and dynamic design of this brochure reflects the quality of the gifts available online at 1-800 Baskets. This brochure is strategically designed to introduce the essence of the brand to the gift recipient and reinforce the unique experience of gift giving from 1-800 Baskets. This B2B mail package was designed as a telescoping, dimensional mailer. This innovative and interactive design helps tell the story of how Chase can, through their Relationship Managers, deliver all of the powerful Chase products and services through one single point-of-contact. This catalog incorporates eight sections of specific product details and specifications highlighted by a dynamic color-coded intro spread for each section. We designed and developed this 60 page catalog for FNH, a leading gun manufacturer that develops weapons for the U.S. military, government agencies, law enforcement, and the shooting sports. The design strategy was to showcase their products with a clean and bold design statement that gave a platform to communicate their innovation and superior technology. Our previous agency was selected to develop the launch materials for McDonald’s first ever global “i’m lovin’ it” campaign. We designed the promotional merchandise as well as a dynamic collateral brochure that resonated with
the “i’m lovin’ it” theme. We developed the promotional materials, branding elements and direct mail compoents for this catering company. These elements include menu and recipe suggestions. The recipe cards to the right are part of an ongoing promotional effort. We developed the materials for the re-branding of the Qwest Communications employee referral program known as “Yes You Can”. A new name, new logo, and a bold new look is the key to energizing existing employees about the enhanced program for 2009 and beyond.